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Advertise in the Louisville Concours ProgramThe Louisville Concours d'Elegance program is a beautiful 72-page, full-color glossy magazine. The program is given free of charge to all ticket-holders who attend the Concours. All exhibitors (collectors from across the United States) receive a commemorative copy as part of their gift bag.
Cover to Cover Readership The Concours program is a personal tour guide for the Concours. With feature stories, pictures and historical data on these rare automobiles, Churchill Downs, local boutiques, etc., the Concours program - unlike other magazines - is read rather than skimmed. With the ever-changing line up of featured cars and activities each year, programs from Concours across the country often become collectors items and can be found for sale on auction sites like e-bay.
Reach a Diverse AudienceThe 2010 Louisville Concours attracted automobile collectors from 24 states. These are people with enough disposable income that they can travel the world to experience the excitement of automotive achievement. The Louisville Concours also drew more than 5,000 spectators, as well as vendors and special guests from all walks of life. Advertise in the Louisville Concours program and reach a wide demographic - from the super rich to the mainstream consumer. Cost EffectiveBecause only a limited number of programs are printed each year, ad costs are thousands of dollars cheaper than other mainstream niche publications. This gives companies a great value for their advertising dollar while still having the ability to market their products and/or services to a wide ranging demographic. To advertise in our event program contact:
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